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Custom Promotional Products for 4th Quarter Marketing

September 26, 2018 at 03:44 AM

Michigan Promotional Products

A good marketing strategy is key to helping your business grow and expose your products and services to your target audience, but it can be very costly. In our opinion, a great way to maximize your bang for buck is promotional items. Company hats, hoodies, mugs, flash drives, and so on and so forth. Almost every business has them—and for very good reason. There’s a direct correlation between promo item advertising and increased brand recognition and sales. Promotional items not only allow greater brand awareness and improved sales, but this method of advertising also yields fantastic returns on investment.

They’re very prevalent

If you look around you right now you’ll probably find at least one promo item within reach. 8 in 10 consumers own at least one promo product, and 6 out of 10 people keep their promotional products for up to two years. That’s a long time to have your name bouncing around a consumer’s house!

There are almost endless benefits to promo products. They’re easily customizable, they’ve got a long shelf life, and everyone loves free things. They’re also really memorable for how much they cost. Think about it: can you remember the last three ads you saw in the most recent magazine you’ve read? Probably not. Those cost thousands of dollars each. Compare that to the cost of a company-branded USB drive that you keep around—and look at— for years. That probably cost only a couple of dollars!

Michigan Promo Business Supplies

There’s science backing this up

Studies have found that 66% of consumers claimed they could recall the brand on a promotional product they’d received within the past 12 months. Not only that, promo products even keep current customers loyal. They create retention by giving personality to your business. Constant exposure to your company’s name makes it easier for the customer to remember the brand associated with it. 85% of consumers continue to do business with the company after receiving a promo product. Not only that, these items instill a sense of reciprocity: giving a small gift to your customers promotes a feeling that they should reciprocate your kind gesture. They can even, in the best case scenario, turn your customers into brand ambassadors!

Michigan Promotional Supplies

The key is choosing the right item

Choosing the proper promo item to hand out is often the most difficult step. While pens, key chains, notepads, and water bottles are great, the truth is that the sky is the limit on these items. We at Great Lakes Trophies & Engraving can customize nearly everything! Just some great ideas: mugs or glasses, picture frames, headphones, or even beach balls. Tailor your promo items to be on-brand with your company’s image and you won’t go wrong. The best thing? Even if your customers don’t necessarily use your promo items, they’re highly likely to give them away to friends and family, exposing your brand to even more potential customers.

We at Great Lakes Trophies & Engraving are experts at personalizing almost any kind of item. Whether it’s for a company or your own personal touch, we offer a wide range of customization services to fit your needs and budget.

You can either call us at 734-266-1815 to find out more about what we can offer you, or fill out our handy online contact form so we can get back to you if you don’t have time for a lengthy phone call. Get a head start on the 4th Quarter ordering rush and get in touch with us today!

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